Patient engagement and keeping patients informed is important to the growth of a charity pharmacy. CRM covers a broad set of applications for business management, workflow, productivity, marketing, and more. These software systems help manage relationships and expectations with patients, funders, stakeholders, colleagues and others who have a relationship with your charitable pharmacy. Patient interactions and other contacts are documented giving team members access to current information and managers the ability to track productivity. Patientriciti is specifically for healthcare providers, allowing personalized engagement with patients based on demographics and clinical/behavioral data to improve outcomes. See Marketing for resources.