- Many communities have coalitions in place to address issues such as improving healthcare. Develop contacts and create a planning committee of key stakeholders from the community to develop a coordinated plan to serve the uninsured, including medication access. Connect with others to help meet the common goal of improving the community’s health.
- Partner with community facilities with different types of services to a vulnerable population, sharing skills and/or resources. For example, some hospital sites fill prescriptions and deliver them to nearby safety-net clinic patients. See Appendices\Marketing\Partnerships Framework for working together.pdf.
- Partner with other organizations within the community to help form a network of services to care for the indigent patients. Think through the social determinants of health and how organizations in your community fill needs that you do not.
- Potential partners may include: FQHCs, other safety-net providers, the Health Department, other hospitals, homeless shelters, thrift shops, food pantries, etc.
- Decide what you want to accomplish with your outreach efforts and set a SMART goal (Specific, Measurable, Achievable, Relevant, Time-bound) such as, “we will recruit 50 new patients this quarter.”
- Partner with your organization’s communications team or community partners to help create internal and external marketing pieces to tell others about the program. Sites for marketing include:
Internal to a Healthcare System
TIP: Where does the population served congregate, receive healthcare, work, make purchases? What media tools do they use? What languages do they use to converse? How can your marketing reach them?
- Clinics and medical providers
- Medical Office Building providers (physician practices)
- Hospitalists and providers involved with discharges, ED providers
- Hospital Associates – care management, financial counselors, ED staff, nursing, pharmacists, patient navigators, and any staff involved with discharging patients
External to a Healthcare System
- Charitable care clinics/hospitals
- Behavioral Health providers
- Medical and Dental providers
- Shelters & Recovery programs
- Nursing homes and Assisting Living Facilities
- Local pharmacies and pharmacy organizations
- Health Department
- Medical Mission at Home
Social and work settings
- Churches and other places of worship
- Community resource providers
- Soup kitchens, food pantries, etc.
- Thrift shops and grocery stores
- Civic organizations
- Kitchens of restaurants, landscaping businesses
- Community groups – health and safety net organizations in the community or state
- Share your program with the local newspaper, television stations, community newsletters, and social networking sites to build awareness in the community about the program to allow for more low-income, uninsured patients to learn of the access opportunity available to them.
- For example, a site that opened in September 2017 near a rural hospital filled 115 prescriptions within the first 30 days of opening due to successful marketing of the program through the local newspaper and other methods.
- A feature story in the local newspaper or on the local radio or television news is very effective and is free! Research health care issues in your state or services area and relate the research to how your organization is making a difference.
- “Half of our referrals come from current patients or doctor’s offices”